Swastic is a rapidly growing chemicals and ingredients company with a turnover of millions of rupees. The Company was started by the visionary Sri.E.K.Lingamurthy in 1970 in Erode to cater to the ever-growing Textile business in this region. Consequently Swastic has over the years pursued with dedication the single-minded objective of adding value to the customer by practicing effective supply chain management principles. In the course of time Swastic have expanded their activity of supply of Chemicals to other sectors also like paper, pharmaceuticals detergents and chemicals etc. This resulted in the growth of the company. Swastic started representing reliable and reputed manufacturers like DCW, EID Parry, Grasim, Asian Peroxides, TCP, to name a few, to service the ever-growing need for Commodity Chemicals in South India. Over the years, Swastic has become a symbol of reliability both for manufacturers and customers. Swastic today has achieved the status of a market leader in the business of Marketing & Distributing Bulk & Commodity Chemicals and related products to a host of industries in this region.
Swastic has evolved a unique tradition of doing business better, with a farsighted combination of quick service, best prices, customer relationship and efficient logistics. Swastic focuses on the key elements of innovation, logistics and cost efficiency to achieve the mission - provide a competitive edge to customers.
- Strong & effective distribution management & network.
- Decades of marketing experience
- Competent qualified sales force.
- ERP and a modern Supply Chain Management in place.
- Large, loyal and increasing customer base.
- Continuous feedback & response to the market.
- State of the Art communications systems in place.
Swatic has over the years extended its reach to major consuming centers in Tamilnadu, with the Head Office in Erode and branches at Chennai, Coimbatore, Tirupur, Tuticorin. The Customer base is over 600 with the major cluster at Tirupur, Erode, Karur belt. The industry segments catered include Chemicals, Textiles, Paper, Pharmaceutical, Paints, Leather, Sugar, Food and Beverage.
The marketing team is headed by the young, dynamic Director - Mr. L.Sharavanan and Mr.L.Naresh Chandran. The team consists of young professionals who share the company's value proposition of providing the best value for the customer. Three Senior Marketing Managers with another forty dedicated support and sales personnel are ever-present in various territories and are respectively assigned various industry segment all over. They are ably supported by dedicated communications and a tailor-made ERP system for quick response time.